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4 mental health groups have these days demanded that Volkswagen scrap its modern TV spot that shows a depressed guy on a ledge who decides not to jump off building after he hears that Volkswagen has usually been offering 2 vehicles under $ 17000.
Europe’s largest automaker and maker of renowned Volkswagen performance parts, Volkswagen AG didn’t escape suicide probing eyes prevention groups. While in consonance with Keith VW spokesman, price and company has no plan whatsoever of scrapping the ad since We see no reason to stop now. Basically, we are willing to continue the discussion. Controversy ain’t something VW has shied away from its marketing.
Now look, the complaints came pouring in after common Motors has going to modify their ending Super Bowl ad that features a depressed robot that jumps off bridge. Masterfoods USA similarly scrapped their Snicker’s ad being that gay activist groups complained that the men reaction on commercial was always homophobic. Besides, the ad was created by Crispin Porter + Bogusky and has been shown at YouTube. Another letter was sent to VW last Wednesday calling for the ad stoppage but this time it was from 3 mental health groups. Notice that the American Foundation for Suicide Prevention, mental Health America, American Psychiatric Association and public Alliance on mental Illness. Then the Volkswagen’s commercial Jumper was first aired last Monday at NBC’s Studio 60 on Sunset Strip. Suicide Prevention Action Network USA has sent a letter to VW requesting for its stoppage, before ad was aired. Some information could be searched for on web. Madison Avenue usually was feeling the increasing pressure from activists who probably were keen in checking commercial contents.
It seems as well that interest groups practically have the power to apply pressure on a lot of world’s largest businesses, that’s not all.